Ash Wednesday is fascinating: We get these reminders of death and decay smeared on our foreheads and just walk around like that the whole day after. Not the most cheerful message. Yet folks can’t seem to get enough of it. Some parish priests say it’s right up there neck and neck with Christmas and Easter on the list of busiest church days of the year.

We’re sure there are a bunch of reasons for that, but we wanted to mark this Ash Wednesday and welcome the beginning of Lent by digging into its popularity. Our guest is Paul Jarzembowski, who serves the US Conference of Catholic Bishops in their work with the laity. He’s also the author of the 2022 book “Hope from the Ashes: Insights and Resources for Welcoming Lenten Visitors.” He talked with host Mike Jordan Laskey about the history of Ash Wednesday and what Paul thinks explains its enduring popularity. They also discussed the season of Lent and making our churches more welcoming places. For a rather solemn topic, our conversation was tons of fun.

We also want to mention our special Lenten audio offering this year here at AMDG. Our host Eric Clayton interviewed what we call “professional Catholics” who work in ministry about how they keep Lenten observance fresh year after year. He’s lined up some super thoughtful and interesting guests for the series, which you’ll find here on the AMDG feed every Friday in Lent.

AMDG is a production of the Jesuit Media Lab, which is a project of the Jesuit Conference of Canada and the United States.